On behalf of NVE, we helped bring Liquid I.V.'s vision of The Lab to life at Lollapalooza. Helping festival attendees stay cool and hydrated within a custom-fabricated 30’x30’ footprint. We had a lineup of DJs setting the vibe, while our team was giving out a mix of pre-batched Liquid I.V. sticks, as well as a speakeasy serving Liquid I.V. slushies. Guests could take their chance at our quiz, trying to guess the ingredients of Liquid I.V. for an opportunity to win custom-branded swag.